Artwork by Lucy Fossen (age 5), under exclusive license to her dad (me).

My daughter Lucy told me she wants to be an artist when she grows up, and I think she’s definitely got the knack. I really loved this drawing she did of me - it’s so cool to see my likeness as viewed through the eyes of a child (I particularly love the attention paid to my hairline…). Anyways, I thought this was a good opportunity to teach her that her art already has value by granting her her first licensing deal. It took me a very long time to understand the ways an artist can monetize their creativity, so I'm hoping to give her a little bit of a head start with this project we had so much fun working on together.

So after an extremely lengthy negotiation process, we struck a deal and she agreed to let me use her drawing on my merch in exchange for 50% of all profits in perpetuity. She’s a bit of a shark, yes, but that’s important in business! Her share will be deposited directly into a dedicated account and held in trust, and the funds are only to be spent on things like art classes, art supplies, the creation of a dedicated art space in our home, and maybe one day, post-secondary! Thank you so much for joining us on this journey and for supporting a budding artist!

- Mark and Lucy :)

About the product:

Everyone needs a cozy go-to hoodie to curl up in, so go for one that's soft, smooth, and stylish. It's the perfect choice for cooler evenings!

• 50% cotton, 50% polyester
• Double-lined hood
• Double-needle stitching throughout
• Air-jet spun yarn with a soft feel and reduced pilling
• 1x1 athletic rib knit cuffs and waistband with spandex
• Front pouch pocket